How to Discover the Creative Expression and DNA of Your Brand.
3 things you are overlooking and overcomplicating.
I’m tired of the BS.
I don't know about you, but I feel like I am stuck in a shitty infomercial loop.
As seen on TV and As seen on IG, are no different to me now.
One sold low grade products and the other has a dime - a- dozen content.
With the same ole cheap tactics.
I entered my email and swiped my card, and the sham-wow course was on its way.
What they don’t tell you, is that it's inadequate and invaluable.
No evergreen methods. No actionable insights. Just packaged empty advice. Upselling you each click.
One day it just clicked…
3 things- Clarity, Simplicity, and Expression
First: Clarity
I got clear that I am the niche; I am the brand that I want to showcase.
I knew for certain, I wanted to make sure my approach matched my personal values; To be authentic at all times. Human-centric first.
If authenticity to me is showing up, and providing quality content and transparent quantitative results, how do I make sure this is a throughline concept for my brand?
Ask yourself these 5 questions to clarify your brand.
What brings out the best in me?
What is the one valuable thing I want be known for?
What is my brand's ethos? (What do I or do I not stand for?)
What is the voice and tone of my brand? How approachable do I want to seem?
What problems will my brand solve?
Part 2.-Coming soon.